a) Global marketing strategy and global localisation (glocalisation) b) Different marketing approaches: o domestic/ethnocentric o mixed/geocentric o international/polycentric c) Application and adaptation of the marketing mix (4Ps) and Ansoff’s Matrix to global markets This lesson includes a PowerPoint and a student worksheet Written by Sarah Hilton for Revisionstation

a) Stakeholder conflicts b) Pay and working conditions c) Environmental considerations: o emissions o waste disposal d) Supply chain considerations: o exploitation of labour o child labour e) Marketing considerations: o misleading product labelling o inappropriate promotional activities This lesson includes a PowerPoint and a student worksheet Written by Sarah Hilton for Revisionstation

a) Cultural diversity: recognition that groups of people across the globe have different interests and values b) Features of global niche markets c) Application and adaptation of the marketing mix (4Ps) to suit global niches This lesson includes a PowerPoint and a student worksheet Written by Sarah Hilton for Revisionstation

a) Considerations for businesses: o cultural differences o different tastes o language o unintended meanings o inappropriate/inaccurate translations o inappropriate branding and promotion This lesson includes a PowerPoint and a student worksheet Written by Sarah Hilton for Revisionstation

Edexcel A Level Business unit 4.4.3 a) Factors to consider: o political influence o legal control o pressure groups o social media This lesson includes a PowerPoint and a student worksheet Written by Sarah Hilton for Revisionstation

a) The impact of movements in exchange rates b) Competitive advantage through: o cost competitiveness o differentiation c) Skill shortages and their impact on international competitiveness This lesson includes a PowerPoint and a student worksheet Written by Sarah Hilton for Revisionstation

a) Spreading risk over different countries/regions b) Entering new markets/trade blocs c) Acquiring national/international brand names/patents d) Securing resources/supplies e) Maintaining/increasing global competitiveness This lesson includes a PowerPoint and a student worksheet Written by Sarah Hilton for Revisionstation

a) Growth rate of the UK economy compared to emerging economies b) Growing economic power of countries within Asia, Africa and other parts of the world c) Implications of economic growth for individuals and businesses: o trade opportunities for businesses o employment patterns d) Indicators of growth: o Gross Domestic Product (GDP) per capita o literacy o health o Human Development Index (HDI) This lesson includes a PowerPoint and a student worksheet Written by Sarah Hilton for Revisionstation

a) Factors to consider: o costs of production o skills and availability of labour force o infrastructure o location in trade bloc o government incentives o ease of doing business o political stability o natural resources o likely return on investment This lesson includes a PowerPoint and a student worksheet Written by Sarah Hilton for Revisionstation

a) Reduction of international trade barriers/trade liberalisation b) Political change c) Reduced cost of transport and communication d) Increased significance of global (transnational) companies e) Increased investment flows (FDI) f) Migration (within and between economies) g) Growth of the global labour force h) Structural change This lesson includes a PowerPoint and a student worksheet Written by Sarah Hilton for Revisionstation

a) Exports and imports b) The link between business specialisation and competitive advantage c) Foreign direct investment (FDI) and link to business growth This lesson includes a PowerPoint and a student worksheet Written by Sarah Hilton for Revisionstation

AS(7131) A-level (7132) Specifications For teaching from September 2023 onwards For as exams in May/June 2024 onwards For a-level exams in May/June 2025 onwards Version 2.0 This lesson covers: The distinction between management and leadership Types of management and leadership styles and influences on these – theories: Common leadership styles Autocratic Paternalistic Democratic Laissez-faire The Tannenbaum and Schmidt continuum The effectiveness of different styles of management and leadership This lesson was written by Sarah Hilton for Revisionstation

AS(7131) A-level (7132) Specifications For teaching from September 2023 onwards For as exams in May/June 2024 onwards For a-level exams in May/June 2025 onwards Version 2.0 This lesson covers: The value of decision making based on data (scientific decision making) and on intuition Scientific decision making: Understanding and interpreting decision trees Calculating expected value and net gains. Decision making: Risks Rewards Uncertainty Opportunity cost The use and value of decision trees in decision making Influences on decision making: Mission Objectives Ethics The external environment including competition Resource constraints This lesson was written by Sarah Hilton for Revisionstation

AS(7131) A-level (7132) Specifications For teaching from September 2023 onwards For as exams in May/June 2024 onwards For a-level exams in May/June 2025 onwards Version 2.0 This lesson covers: The need to consider stakeholder needs when making decisions Stakeholder mapping Stakeholder power and interest Stakeholder needs and the possible overlap and conflict of these needs How to manage the relationship with different stakeholders Communication Consultation This lesson was written by Sarah Hilton for Revisionstation

AQA A LEVEL BUSINESS 312 UNDERSTANDING DIFFERENT BUSINESS FORMS Reasons for choosing different forms of business and for changing business form Different forms of business: Sole traders Private limited companies Public limited companies Private sector organisations Public sector organisations Non-profit organisations Social Enterprises Issues with different forms of business include: Unlimited and limited liability Ordinary share capital Market capitalisation Dividends The role of shareholders and why they invest Influences on share price and the significance of share price changes The effects of ownership on mission and objectives This is a complete lesson including a PPT and worksheet This is lesson written by Sarah Hilton for Revisionstation

AQA A LEVEL BUSINESS 313 UNDERSTANDING THAT BUSINESSES OPERATE WITHIN AN EXTERNAL ENVIRONMENT How the external environment can affect costs and demand Factors influencing costs and demand to include the effect of: • competition • market conditions • incomes • interest rates • demographic factors • environmental issues and fair trade This is a complete lesson including a PPT and worksheet This is lesson written by Sarah Hilton for Revisionstation

AS(7131) A-level (7132) Specifications For teaching from September 2023 onwards For as exams in May/June 2024 onwards For a-level exams in May/June 2025 onwards Version 2.0 This lesson covers: The value of primary and secondary marketing research Qualitative and quantitative data Calculate market and sales growth, market share and size (already covered in 331) The value of sampling Random Stratified Quota The interpretation of marketing data positive and negative correlation and an understanding of the strength of the relationship understanding the concept of confidence intervals understanding extrapolation. The interpretation of price and income elasticity of demand data Interpretation of price and income elasticity of demand (PED and YED)* Analysis of the impact of changes in price and income on revenue* The value of the concepts of price and income elasticity of demand to marketing decision makers The use of data in marketing decision making and planning This lesson was written by Sarah Hilton for Revisionstation

AS(7131) A-level (7132) Specifications For teaching from September 2023 onwards For as exams in May/June 2024 onwards For a-level exams in May/June 2025 onwards Version 2.0 This lesson covers: The process and value of segmentation, targeting and positioning Segmentation methods include: Demographic Geographic Income Behavioural segmentation Influences on choosing a target market and positioning Targeting may include Niche and Mass marketing Positioning should include Market mapping This lesson was written by Sarah Hilton for Revisionstation

AS(7131) A-level (7132) Specifications For teaching from September 2023 onwards For as exams in May/June 2024 onwards For a-level exams in May/June 2025 onwards Version 2.0 This lesson covers: The elements of the marketing mix (7Ps) The influences on and effects of changes in the elements of the marketing mix The marketing mix should be considered for goods and services, both industrial and consumer. Product decisions the value of product portfolio analysis and the Boston Matrix the value of the product life cycle model including extension strategies influences on and the value of new product development. Pricing decisions Pricing decisions should include penetration and price skimming. and in part 2 Decisions about the promotional mix Promotional decisions should include: the value of branding Social media Viral Marketing Distribution (place) decisions Distribution decisions should include multichannel distribution. Decisions relating to other elements of the marketing mix: people, process and physical environment The importance of and influences on an integrated marketing mix include: the position in the product life cycle the Boston Matrix the type of product marketing objectives the target market competition positioning. Understanding the value of digital marketing and e-commerce This lesson was written by Sarah Hilton for Revisionstation